The 15 Greatest SEO Misconceptions Every Entrepreneur Needs to Know

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  • It is only important to be ranked first

The majority of ebooks and other resources used by business owners will emphasize the importance of ranking on the first page of search engines, such as Google, Bing, or even social media. People tend to scroll down through the page and take a look at other results, according to surveys. Traffic can be quite beneficial if you are on the second page, for instance. Furthermore, search rankings are only one aspect of the puzzle. As a result, there are now many more avenues open to you, and being first is no longer as crucial as it once was. Google also places social recommendations and local results on its search page.  But an SEO Company in Navi Mumbai can help you.

  • There is no need for outside help in SEO

The goal of SEO is to increase the chance that web users will visit your website by following a set of techniques and procedures. These techniques can be learned by anyone, so if you are an owner of a website and you want to do your own SEO, you should learn them and apply them. However, SEO is complex and involves many areas, including online marketing, coding, technical aspects, and public relations. Many business owners lack the necessary skills to do a great job at SEO, which is why there are so many agencies that provide assistance. When you want truly effective results, you need more than an IT worker or an online marker.

  • There is a great deal of importance to META tags

Your site used to rank well if you had META tags on every page. A description and a list of keywords are included in those pieces of code. To determine what your website is about, the search engine would use those. Your ranking is no longer affected by those, however. In order to index websites, Google and Bing no longer care about META tags. However, they are not useless. In search results, your description tag is often the text next to the link, so it’s still a valuable part of the search engine optimization process. You can rely on

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A domain name with a lot of keywords is ranked higher

It used to be important to use a good URL back when dot-coms were popular. It is very important for you to have a domain name that contains your keyword since Google places a lot of importance on domain names. This is why many companies bought domain names for a lot of money in the late 90s. Currently, the indexing process only looks at the content of your pages, not the domain name. The name is still important because people still see it, but you won’t rank higher because of it.

To get your site listed on Google or another search engine, you need to submit it

You could submit your site to Google and other search engines using URL submission forms. In fact, they still do, but it isn’t necessary. Nowadays, the crawlers used by these engines are sophisticated enough to find any new site within days, if not hours. Only if your site isn’t indexed automatically after a couple of days would you need to submit it.

Adding a sitemap to your website will improve your search engine rankings

There is a webmaster’s interface on Google, where you can submit a sitemap, which is an XML file that contains links to every page of your site. Occasionally, site owners submit a change log each time they make a change, but this is not necessary. Your rankings will not be affected by submitting a sitemap, all it does is add pages that may not be indexed yet. It is not necessary if your site has links to all pages and is typical.

There is no connection between SEO and social media

The only way to get organic traffic before Facebook and Twitter was through SEO. Increasingly, however, the line between social media and traditional media is blurring. It is true that SEO and social media are still considered separate beasts by some marketers, but the truth is that they are very closely related. The search results for Google Plus, for example, now include Google’s own social network. When enough influential people link to your website and talk about your product, Google will display your recommendations that their friends do. There is no doubt that this has an impact on SEO. By introducing their Open Graph engine, Facebook has begun going after search as well, by searching based on friends and interests. There is therefore a strong connection between the two fields, one that is becoming closer and closer as time goes on.

CSS files cannot be read by Google

In the beginning, Google bots could only read text, so people focused mainly on the text part of their websites. It now reads JavaScript, CSS, and more thanks to its sophisticated engine. A crawler will definitely be able to tell whether the presentation of your site is appealing to users. If you don’t have a mobile layout on your website and someone searches on a mobile device, you may be missing out on traffic.

Keeping your homepage up-to-date is essential

There are some people who believe that updating their home page content all the time will improve their rankings, and there are others who believe that not updating it will hurt their ranking. In most cases, that isn’t true, because if you have a product sales page, it wouldn’t make sense to update that page unless something about the product changed, which is what Google expects. The best SEO services in Navi Mumbai end here.

H1 headers are more valuable than other text in your document

Google and other search engines see the structure of your page, but you should realize that many sites have very different structures. The value of any tag is equal to the value of any other tag. An H1 tag is simply a header that corresponds to a CSS entry in order to make your page appear a certain way. Using H2 tags instead, or having your keywords in the text instead of a CSS tag, does not affect Google’s ranking of your page. SEO consultants in Navi Mumbai are among the best in the world at what they do.

The more highly ranked sites you link to, the higher your ranking will be

It is not helpful at all for some sites to link to many other high-authority sites in order to boost their rankings. It looks at how many other people link to you to determine how your site will rank because Google uses PageRank to determine how useful your site is to others. It doesn’t matter if you link back to them. Otherwise, any site could rise to the top by linking to millions of sites, which isn’t true.

It is always spam to use automated SEO methods

Spam is always a result of using automated SEO methods that do not fall into the spam area. Many companies have very big sites and they use automated scripts to do a lot of the grunt work of SEO. Whether or not a method is spammy is based on what the result is, not on how automated it is.

There is no other factor that matters besides PageRank

Google uses PageRank to determine the usefulness of a site when ranking it. However, the result also takes into account hundreds of other factors, according to Google. Some of these factors are easy to see, such as your site being recommended on Google Plus. Top SEO Services in Navi Mumbai are available to help you with all your needs.

It is unclear how many inputs there are, and how important each is weighed, but it is clear that PageRank is only one of many factors. Even so, PageRank is still widely believed to be the most important factor, and a PR1 page is always better than a PR3 one.

Search engines cannot see the title tag

As a result, Google sees primarily the text that users see on your site, such as what appears on the screen and is rendered by a web browser. Therefore, it is easy to believe that the title is not picked up. However, your title is a very important SEO factor, as it will appear on the link when people click on it. Not only does Google use it to help your ranking, but people will see it when they click on your site. Warconix is an excellent SEO agency in Navi Mumbai.

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